Category Archives: Event and Promotional Signage

Direct Mail, Event and Promotional Signage, Informatica, Integrated Campaign, Lead Generation, Targeted, Tradeshow

Helping Informatica Set Event Attendance Records

Sound strategic planning, integrated/cross-platform lead-generation initiatives, engaging design, and on-point execution all helped lead Informatica to a record-setting year at their annual Informatica World event.

“The conference last week was a huge success. There were actually 1,700 customers in attendance which broke all previous records!“ – Kathy Peterson, (previously) Senior Marketing Program Manager, Informatica

This marketing program consisted of 3 phases: 1) the initial lead-generation and retention initiatives to promote both regional User Group meeting attendance as well as the annual Informatica World conferences (marketed to current and past customers, partners, and key prospects); 2) strategic and creative development for signage and collateral for the 20+ regional customer meetings including cross-promotion for the annual conference; and 3) creative development and execution for materials for the annual customer event itself.

Phase 1 execution included a variable-data personalized direct mailing, a customer e-blast series, collateral for sales team distribution, and site landing pages (implemented by Informatica’s communications department).

Phase 2 execution included event signage and data sheets for the User Group regional meetings and cross-promotion for the Informatica World event included signage and flyers for the event (and sweepstakes prize). Additionally, a social media campaign featured YouTube videos of the grand-prize scooter and customer “shout outs,” of course, at multiple regional events to be shared by customers on respective platforms.

And the final phase for the Informatica World event included vertical pop-up banners for both the sweepstakes as well as the customer “birds-of-a-feather” discussion forums, sales lead-cards/entry forms for the sweepstakes, guide ads for the aforementioned, as well as other miscellaneous marketing collateral and conference premiums.

Event and Promotional Signage, Informatica, Tradeshow

Helping Informatica Introduce “the Cloud”

tradeshow samples 1From strategic planning, concept development, and interim style guides to booth template design, marketing collateral design and production, and even an inflatable “mascot,” we helped Informatica produce an event that was out of this world.

Successful events like Informatica World 2010 are the reason that Informatica has trusted Starbelly Inc. for over a decade.

Rough Creative Development Plan
Initial IW10 Style Guide
creative planning guide
style guide sample

Templates and Executions

Event deliverables included over-arching concepts and branding, booth and kiosk templates for the Customer Pavilion, vertical portable banners for promoting User Communities’ round-table topics as well as raffle promotion, multiple event guide ads and bag stuffers, cocktail reception invitations, attendee lead cards, pavilion “map” insert, round-table table tents, and miscellaneous signage.

Additional Event Photos:
tradeshow mascottradeshow attendees

more tradeshow attendees

Event and Promotional Signage, Informatica, Tradeshow

Informatica 30-City “Roadshow”

We helped Informatica design, produce, and facilitate event signage (vertical banners, directional and sponsorship easel signs, and table-top sponsor signs) to promote a new product version launch as well as User Group programs. The “roadshow” traveled between 30 cities with some common booth signage, but required over 120 individual sponsorship easels and table-tops to accommodate various locale/sponsor combinations.


Currency Exchange, Event and Promotional Signage, Large Format

Currency Exchange Large-Format Promo Signage

Starbelly helped Currency Exchange promote a variety of products with posters, transit signs, bus wraps, and billboards. Also helped promote the Currency Exchange’s initial “Back to School” campaigns which eventual led to a separate not-for-profit enterprise.

Introducing the CE Superhero Mascot…

In addition, we collaborated with a 3D-digital artist and provided strategic guidance, as Currency Exchange developed their superhero mascot character which was launched through a series of posters, large-format signage, product pamphlets, as well as a cable commercial.