While at his prior job, Tom Rutherford, Starbelly’s Principal, designed and developed that marketing agency’s “3 Moves Ahead” 3-dimensional business development campaign — leading to roughly an 800% ROI for Kryl & Company in each of the two years in which the campaign ran.

With an eye on a tight budget, the campaign — taregted to a limited pool of ideal prospects — consisted of an initial postcard mailing, followed by the dimensional direct mail piece (with an offer for a free consultation), and completed with follow-up phone call.

The campaign was critically praised by Lewis Lazare in the Chicago Sun Times. Better yet, the campaign led to several new accounts and then repeat business.